5 CHAPTERS - MULTIPLE VIEWS

Prada’s SS21 collection focuses on the quintessence of Prada, the meaning. How clothes are worn, where, and why. Often, their meanings are compound and multiplex: simultaneously speaking of sportswear and formality, of classicism and futurism, pieces are paradoxes, situated in multiple worlds - just as their debut here is not only framed by the eye of Prada, but by a panoply of creatives.

Creative Direction by Ferdinando Verderi

Styling by Olivier Rizzo

Production by Partner Films

Creative Project Management by Alex Rolecek